Two Days of Immersive Learning

The bootcamp takes place over two, full days of intensive learning. Participants will each have their own workstation, to follow the live exercises and project work.

Here is the itemised agenda: 

Day 1: Sunday, 21st April 2013
Digital Journalism Bootcamp


Session Topic

Lead Trainer(s)

9:00am-9:20am Opening/ Key Note Speech: “Successes and Challenges of Arab Media” HRH Princess Rym Ali,Founder, Jordan Media Institute
9:20am-9:30am Welcome words from organizers Daniel Sieberg (Google)
Stephanie Durand (UNAOC)
Craig Hammer (WBI)
9:30am-10:30am Keeping the Net Free and Open Bill Echikson (Google)

Not long ago, a powerful elite controlled all forms of communication. The Internet overthrew this accepted top down order, providing each one of us with the ability to leap borders, to disregard convention, and to engage in unprecedented debate on everything from movies to the monarchy. More than two billion people are active online today, and any one of them can publish their ideas that can be discovered and consumed.  More information generally translates into more choice, and ultimately more power for the individual.  Unfortunately, many governments and institutions are uncomfortable losing control, which means the year ahead may be marked by an accelerated crackdown on web freedoms. At Google, we already see free expression stifled almost every day. Our products—from search and Blogger to YouTube and Google Docs—have been blocked in more than 25 of the approximately 150 countries where we offer our services. At least 17 countries have blocked Youtube at one time or another and it remains off limits today in China, Iran and North Korea.

10:30am-10:50am Social Media—Opportunities & Challenges to cross-cultural dialogue: A United Nations Perspective  Stephanie Durand (UNAOC)
Social media are not just social, they are global. They affect us as consumers of information, as journalists, companies, activists, etc. While representing a tremendous opportunity to be more aware and sensitive to individuals and diverse cultures, social media can also contribute to promoting intolerance and misinformation across societies and communities. How can we ensure that social media help both news consumers to get exposed to new ideas and a diversity of opinions, and help journalists to broaden the conversation and interact with wider audiences? The UNAOC’s work in media aims to facilitate the use of digital tools through the power of technologies and social media in order to build trust and dialogue, thereby supporting accurate, balanced and informative reporting, and understanding of complex cross cultural issues.
10:50am-11:00am Coffee Break
11:00am-12:30pm Finding the Hot Keyword  Daniel Sieberg (Google)
Journalists use search engines to do their jobs every day, from finding story ideas to locating sources. This workshop will help journalists receive more accurate search results on the web by exploring which “trigger” words to use, how to filter out unwanted content from their search queries. They will also learn the benefits of using more advanced tools like Google Trends to compare what keywords people are searching for on a daily basis and how often. It’s important for journalists to monitor hot topics and gain a snapshot of the public’s collective mind, which this workshop will give them the tools to do.


Lunch Break  – JMI Cafeteria


Mapping out your story : Mapping tools for Journalists Vanessa Schneider (Google)

A map can be a great complement to the right story. Whether you’re comparing local demographic data, setting the scene in a broadcast story, or looking to display satellite imagery of an affected disaster area, a map can help bring your data to life for your reader. This workshop will provide an introduction to Google Maps, Google Earth and Google Fusion Tables — three mapping tools that can help you tell your story in a compelling and visual way. We’ll also review several examples of how newsrooms around the world are already using these tools.


An Introduction to Data Journalism Daniel Sieberg (Google)
It’s no secret that data-gathering and journalism go hand in hand – but then what? This workshop will give journalists the nuts and bolts training on spreadsheets, acquiring data from local open data portals, cleaning up data and creating visualizations with it. Some of the tools explored in this workshop will be:Google Correlate: mines similar patterns in search data terms. It allows comparisons of search terms over a specific time series or specific location. You can also compare your data set and map it against Google’s search terms.Google Refine: when working with messy data, this tool enables users to clean it up, transform it from one format to another, extend it with web services and link to databases. This tool is particularly useful for comparing geo-coding results, satellite imagery, etc.
4.30pm-6:00pm How to tell stories with data Craig Hammer (World Bank)
In recent months central and local governments around the world have ‘opened’ data, for free, as part of the Open Government Partnership. While this has resulted in intense excitement from software developers, hackers, development practitioners, and government sponsors, much of the public has been left behind. The level of informed public debate on data-related issues across ‘opened’ sectors remains variable at best. This partnership-driven Data Journalism Bootcamp is designed around a deceptively simple question: “Now that data has been ‘opened’, how can it capture the attention and imaginations of the full spectrum of users?” In other words, how can we focus on the other side – the demand side – of the open data phenomenon? How can we grow communities of data users, and encourage data ‘ownership’ by the media, civic hackers, community groups, NGOs, labor unions, professional associations, universities, and more?
6:00pm-6:15pm  Wrap-up Day 1  Yasar Durra, Training Manager, JMI
8:30 pm Dinner Hosted by Google in Amman All participants

 ** END OF DAY 1 **

Day 2: Monday, 22nd April 2013
Digital Journalism Bootcamp


Session Topic

Lead Trainer(s)


Keynote: “From Arab Street to Arab Stream” Faisal Abbas (Al Arabiya English)

“From Arab Street to Arab Stream”: People around the world were taken by surprise when they say young Arabs revolting in such a uniform, organized manner in 2011, however, this sudden “outburst” wasn’t sudden at all; it had been brewing online for a while. The lecture seeks to discuss the impact that social media and digital platforms have had on what is commonly referred to as the ‘Arab Street’ and discusses the impact that new technology has had on communication, lobbying and censorship in the region, paving the way for the rise of the ‘online citizen’.


How to get the best sources in your newsroom

Daniel Sieberg  (Google)

The rise of technology has meant a lot of things for journalism, one being raising the bar in terms of sources for stories. With just a phone or video call you can have some of the leading experts weighing in on your story, or first hand witnesses giving an account to your viewers – even if they’re all the way around the world. Some of the tools this workshop will help journalists explore and master, in terms of professional newsgathering, are YouTube and Google Hangouts.


My First Fusion Tables Visualization

Vanessa Schneider with Daniel Sieberg & Nicholas Whitaker (Google)

Looking to tell a visual story with your data? In this interactive workshop, we’ll teach you how to get started with Fusion Tables, a tool to help you host, visualize and publish your data as maps, charts and timelines. The session will start with a brief overview of Fusion Tables and related tools, including Google Refine, then we’ll dive into some hands-on examples to get you familiar with how easily your data can be turned into a visualization with impact. Pre-requisite: Please make sure to create a Google account ahead of this session — you’ll need it in order to do the exercises:


Lunch Break – JMI Cafeteria


Ethical Issues in Online Journalism

Charles Davis (Missouri)

This course will look at the ethics of online engagement. It will focus on the notion of journalistic independence and the challenge of social media. It will also tackle balancing the personal and professional online presence, in addition to examining online journalism versus online advocacy. The unit will address many of the ethical issues confronting digital journalists, from transparency of method to sponsored content to distortion and digital manipulation/enhancement, and will conclude with a practical framework for considering questions of applied ethics. Examples and anecdotes will illustrate the cross-cultural complexes of digital journals in real time.

Topics for the presentation include:

– The philosophical foundations of media ethics
– The fundamentals of ethics codes
– Anonymity/Confidentiality
– Objectional/Questionable Content
– Independence vs. Your Online Presence
– Management of the Digital Footprint
– A Framework for Ethical Decision Making


Friend, Follow, Watch and Learn: Social Media & Cross-Cultural Dialogue for Journalists

Melody Moezzi (UNAOC Global Expert)

Creating a Cross-Cultural Buzz

The use of social media, like Facebook and Twitter, in daily reporting is a growing trend providing journalists with the opportunity to communicate directly with their audience.  It has also been used to bring various protests and revolutions to the forefront in world events. This newfound open dialogue gives the opportunity to promote cross-cultural communication and understanding, but if not executed correctly can do exactly the opposite. The platform can inhibit awareness while potentially promoting intolerance and misinformation across cultures. The workshop will help journalists understand the scope and limitations of this type of media and provide practical skills in order to facilitate effective interactive news coverage.

Putting it in Practice – A Competition

Participants will divide into small groups; each assigned a different global issue.  The groups will take 20 minutes to come up with a social media strategy that promotes intercultural dialogue and understanding on the subject while using the information they have just acquired. Each group will present their plan to the rest of the participants.  The team with the best idea, to be decided by a vote from their peers, will win a small prize.

Social Networking

Other journalists are important sources for media professionals.  This portion of the course will give the chance to collect the contact information (Twitter handles, Facebook, Google+, YouTube channels, email) from the other participants.  It comes with the reminder that their collaboration with one another will promote intercultural dialogue and understanding while helping them improve their own reports.


Wrap up of two-day training

Yasar Durra, Training Manager, JMI

Few Words by Google, UNAOC and WBI 

  ** END OF DAY 2 **